Travelocity: John in Real Life

The Challenge: Conceive a radio spot for Travelocity to entice consumers to take a much needed vacation.

The Solution: Use the kitschy brand voice Travelocity possesses to speak to everyday American workers who didn’t think it would be so easy to take it easy.

  • Role Copywriter
  • For Temple University Course
  • Date Sept. 2015
  • Type Radio