KingSize Direct Multi-Platform Campaign
The Challenge: Depict actually users of big and tall clothing and brands with a closer look into the lifestyles and emotions of those who wear king sized clothing.
The Solution: Use a multi-media campaign to show men who actually shop at big and tall stores. Tap into the emotional side with testimonial style executions.
- Role Copywriter
- For Portfolio Temple University Course
- Date Mar 2017
- Type Print, Social Media, TV